Palmer's New Enhanced Coconut Butter Formula

Palmer’s Cocoa Butter Formula's new set to launch in February 2018. As the No. 1 stretch mark brand in the U.S., Palmer’s has reformulated their line, with even more natural and efficacious formulas. The updated range, including Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks, will be featured in the new ads with Breckenridge.  

“As a longtime Palmer’s lover, I have trusted the brand’s products to keep my skin looking healthy and feeling amazing throughout my pregnancy journey,” said Alexandra Breckenridge. “I’m so excited to share my pregnancy experience – and my belly – with the world through this partnership. Palmer’s has truly enhanced my natural ‘pregnancy glow’ and have allowed me to feel comfortable and confident.”

For over forty years, Palmer’s Cocoa Butter Formula has been the trusted brand to help new and expectant mothers – celebrities and consumers alike – fight stretch marks and feel confident in their changing bodies. Palmer’s New Enhanced Stretch Mark Formulas help improve skin elasticity and reduce the appearance of stretch marks during and after pregnancy or weight fluctuation. 

Formulated with natural skin-loving ingredients like Cocoa Butter, Vitamin E and pure oils, Palmer’s new enhanced stretch mark products keep skin moisturized and smooth. The products are free of mineral oil, parabens, phthalates, artificial dyes and are hypoallergenic and dermatologist tested, for healthy skin during pregnancy!

“The storied ad campaigns for our stretch mark range have become a true celebration of the confidence that comes along with the joy of pregnancy and we are thrilled that Alexandra Breckenridge is the latest star to share her journey with us,” said  Jennifer Leonard, E.T. Browne Senior Product Manager. “With the launch of our Palmer’s New Enhanced Stretch Mark Formulas this winter, this campaign will document the natural beauty of pregnancy and give an intimate glimpse of early motherhood with all of our fans.”

The ad campaign will roll out beginning in February 2018 in print and digital properties, and on television and radio.

To learn more about Palmer’s, visit www.palmers.com