Arturo Obegero Paris Fashion Week 2022

Arturo Obegero dreamed of his favourite performance artists, departed German Tanztheater pioneer

Pina Bausch and Spanish Flamenco icon Antonio Gades. An imaginary rendezvous that the young Spanish designer orchestrated for his Spring Summer 2022 collection.

“I grew up admiring Pina Bausch and Antonio Gades. Their rigour, artistry, and sensuality have always inspired me, and I wish they will meet in another life.”

In times of crisis, human beings exhibit resilience and always manage

 to swim back up to the surface.

Obegero, who launched his eponymous brand in April of 2020 as the COVID-19 pandemic took a toll on the world, sought to find the light at the end of

 the tunnel. 

In that regard, EUPHORIA is an expression of the designer’s hopes 

for the future. It is a celebration of life.

“After the pandemic, I want people to feel empowered and free. I want everyone to party with their family, friends, and lovers. Euphoria is about togetherness and happiness.”

EUPHORIA transports you from day to night, from the office to the soirée.

ATO Designs and Arturo Obegero collaborated on writing and designing the campaign video by creating an evolving 24 hours in a dance studio alternating 

between minimalism and dramatic theatrical effects.

The video will be revealed at Palais de Tokyo in a disco ball party landscape set, 

designed by ATO Designs.